Pilot Pen and GBK make awards gift lounge star worthy

HOLLYWOOD, CA - JANUARY 09: Annie Ilonzeh and Claudia Jordan attend GBK & Pilot Pen Golden Globes 2016 Luxury Lounge - Day 2 at W Hollywood on January 9, 2016 in Hollywood, California. (Photo by Maury Phillips/Getty Images for GBK Productions)

LOS ANGELES-When it comes to handing out gifts to the stars, it is hard to beat GBK Productions. There are plenty of competition in this arena when awards season come around this time of year. The passing out of products by business owners and vendors eager to get their merchandise in the hands of a celebrity, is worth being seated at the marketing table.

Pilot Pen think so much of the GBK brand that they formed a partnership with the pen company to put out the GBK Pre-Golden Globes Celebrity Gifting Lounge at the W Hotel in Hollywood at the beginning of January.

HOLLYWOOD, CA - JANUARY 09: Viola Davis (L) and guest attend GBK & Pilot Pen Golden Globes 2016 Luxury Lounge - Day 2 at W Hollywood on January 9, 2016 in Hollywood, California. (Photo by Maury Phillips/Getty Images for GBK Productions)
HOLLYWOOD, CA – JANUARY 09: Viola Davis (L) and guest attend GBK & Pilot Pen Golden Globes 2016 Luxury Lounge – Day 2 at W Hollywood on January 9, 2016 in Hollywood, California. (Photo by Maury Phillips/Getty Images for GBK Productions)

The collaboration between the two entities generated enough buzz from the world of Hollywood to bring out the likes of actor Anthony Anderson (Black-ish), Viola Davis (How To Get Away With Murder), Annie Ilonzeh (Empire), Claudia Jordan (Real Housewives of Atlanta), Necar Zadegan (Girlfriends Guide to Divorce), Kym Whitley (Young & Hungry), Greer Grammer (Awkward) and Gillian Alexy (Royal Pains), among others over a two-day period (Jan. 8 and Jan. 9, 2016) before the actual Golden Globes took place.

Pilot Pen, which featured a bevy of some of its best pens including the fountain pen, the fountain pen, the G2 ink pen and Vanishing Point, was no less very excited to work with GBK Productions on this gift lounge event.   

“The written word has played a key role in the success of many of the writers, directors, and actors who are being honored for their artistic excellence through their Golden Globe nomination,” said Ariann Langsam, Director of Marketing. “At Pilot, we believe in the power of the written word and are pleased to celebrate the best in the arts, and the ‘gold standard’ in writing instruments, through our partnership with the GBK celebrity gift lounge.”

Presenting sponsors for the event-Freedom Quit Smoking, iRestore Laser Hair Growth System, LifeCell-all made their dent with Golden Globe nominees. But new and recurring vendors made a splash as well. That would include The Artisan Group, featuring the best collection of handcraft gifts under one umbrella that one can find.  The Artisan Group is an army of individuals who have come together under the Valerie Guerrero brand to showcase their products.

It has certainly worked well for GBK, as The Artisan Group is usually the main cog of the awards gift lounge in which the celebrities stop by and admire. And almost all the time, they stars are greeted with a huge bag of tremendous products that await them. The Artisain Group is 800 members strong, and they can afford to switch on the gift bags for nominees and other celebrities.

HOLLYWOOD, CA - JANUARY 08: Actor Anthony Anderson attends the GBK Golden Globes 2016 Luxury Lounge at The W Hotel Hollywood - Day 1 at W Hollywood on January 8, 2016 in Hollywood, California. (Photo by Tiffany Rose/Getty Images for GBK Productions)
HOLLYWOOD, CA – JANUARY 08: Actor Anthony Anderson attends the GBK Golden Globes 2016 Luxury Lounge at The W Hotel Hollywood – Day 1 at W Hollywood on January 8, 2016 in Hollywood, California. (Photo by Tiffany Rose/Getty Images for GBK Productions)

This year, Ellison’s Organics, Lapis Beach Jewelry, Bead Flora and Jewels and BKD Signature, highlighted The Artisan Group’s gift bags. Handcraft products were not the only show in town during the 2016 GBK Pre-Golden Globes Celebrity Gifting Lounge. American Hat Makers (Head’n Home Hats) passed out plenty of cool-looking hats. From the Coachman to the Draco-style head warmer, Head’n Home Hats, made everybody look good.

Live Ultimate has it skincare products ready to be tested by the stars. All in all, it was great two days for GBK Productions, and for all of the those invited to participate.

Dennis J. Freeman
About Dennis J. Freeman 1137 Articles
Dennis covers the NFL (Chargers), NBA (Los Angeles Clippers, Los Angeles Lakers), Major League Baseball (Los Angeles Dodgers) and NCAA sports (USC, UCLA, Long Beach State). Dennis has also covered and written on topics such as civil rights, politics and social justice. Dennis is a proud alum of Howard University.