LOS ANGELES– The strength of the USC family and Trojan tradition both take center stage on Saturday September 1, 2012 at the first USC home game of the season, where Creative Productions, a marketing agency led by Trojan alumni, is set to launch a tribute to Junior Seau, honoring him with 80,000 commemorative wristbands.
“It’s an opportunity to recognize a Trojan who was one of the greatest athletes in USC Football history,” states Deborah Golian Castro, president and CEO of Creative Productions. “The Hawaii game is the first time the Trojan family will be together to remember Junior and his contributions,” Castro continues. “Seau’s legacy is underscored by the theme Trojan Pride 55—remembering the proud tradition the number 55 represents for elite linebackers. The wristband carries the same sentiment; it’s truly a one-of-a-kind keepsake to honor Junior.”
The tribute does not end with the game. Castro and her team of creative designers, writers, web developers, and social media experts have produced a website where fans, admirers, and Trojan family can pay their respects, share a favorite photo, or thoughts that will forever live online.
“USC Sports Properties fully supports the idea of having a memorable giveaway as a special way to honorJunior Seau, and compliments the USC Athletic Department’s plan for recognizing his legacy at the first game,” states Dan Shell, general manager of USC Sports Properties.
“The wall creates a common experience, and provides a place to respect and reflect,” explains Castro. Posts on the website will go viral through a Facebook and Twitter sign-in feature. “We encourage fans and friends to share their love for Junior.” Jose Eskenazi, associate athletic director at USC, elaborates “The Trojan family is real and that’s what makes this tribute so special. It is all about Trojan pride.”
Images of the wall will be captured, framed, and presented to select nonprofit organizations for fundraising. A limited number of wristbands will be available for fans to purchase optionally online, creating an opportunity to give back to causes that support the study of brain injuries. “We hope everyone will go to TrojanPride55.com and share,” encourages Castro.
reative Productions is an award-winning integrated marketing and promotions agency leveraging strategy, creative, and technology to build brands, engage and retain customers, and drive sales. The agency delivers measurable results for a variety of programs including customer websites, email marketing, targeted advertising, and point of sale materials for clients including Toyota Motor SalesU.S.A., Inc., Metrolink (Southern California Regional Rail Authority), and Goodwill SOLAC, along with clients in entertainment, sports, energy, and heath care sectors. For more information, visitwww.creativeproductions.com.
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