GBK Gift Lounge Attended by Oscar Nominees and Hollywood Icons

Boxing legend Sugar Ray Leonard and actor Bruce McGill have a light moment at the GBK Oscar Gifting Lounge at the Sofitel Hotel in Beverly Hills.
Boxing legend Sugar Ray Leonard and actor Bruce McGill have a light moment at the GBK Oscar Gifting Lounge at the Sofitel Hotel in Beverly Hills.

Los Angeles – GBK (gbkproductions.com) – the luxury lifestyle gift lounge and special events company, honored the 2013 Academy Awards Nominees and Presenters with a red carpet Gift Lounge. Special guests were indulged with luxury gifts, music, gourmet food and an opportunity to support the multiple charity sponsors featured at the event.

In association with GBK, the lounge featured designs by Danielle Rios Interior Design From The Runway, art by Monika Jensen Productions and gorgeous floral arrangements by Hermine Flowers and Gifts. An eclectic mix of beats, compliments of DJ BABYCHINO, drifted throughout the lounge and set the tone for an unforgettable daytime excursion. Comedian Chris Tucker was even heard commenting upon his arrival, saying, ”Hey, I’m off to shop and dance!””

In addition to the shopping and dancing, Sky’s Gourmet Tacos provided a lavish taco buffet for celebrities to refuel on, while sweets were provided by Zoe’s Chocolate Co., Cookie Daddy, and Breadbasket Cake Co. Guests also treated themselves to specialty elixirs from Skinnygirl® Cocktails as well as refreshing wines from the celebrity-favorite Moscato brand, Viva Diva Wines.

Each room of the lounge showcased a collection of great gifts including: organic chocolate bars by Vita Organic Foods; dietary supplements fromAjinomoto North America, Inc., avocado oil enriched bath and body products from Viavo; organic make up from NVEY ECO; a collection of conditioning and color cosmetics from RevitaLash; Stonefire Authentic Flatbreads; José Eber Hair Infrared Blow Dryers; EcoGenics Active Botanical Skincare; couture temporary body art from G the Body Art Professional; candles from Milenas Boutique; remote control cars from Toy State; gift certificates from Magellan Jets; luxury pet bedding from Smartsilk; the world-renowned language-language solutions from Rosetta Stone; books from Dr. Ted Eisenberg; Hi-Call Bluetooth gloves from Bullboat USA LLC; and MATRIX, who was gifting a collection of haircare, color, style and texturing products and offering styling and touch-ups by Matrix Artistic Director Ammon Carving.

Actress Tempestt Bledsoe has some fun at the GBK Oscars Gifting Lounge. Photo courtesy of GBK Productions
Actress Tempest Bledsoe has some fun at the GBK Oscars Gifting Lounge. Photo courtesy of GBK Productions

Jewelry and accessories were a hit of the lounge, and guests were seen leaving with a stylish array of items provided by: The Artisan Group; Juniper Blu; Égard, fine timepieces for men; Tiro Jewelry Design; Gemesis Diamond Company; MINIM, light travel bags for busy women on-the-go; and handmade jewelry from Chick Boss.

Guests were also spoiled with a nice selection of destinations including Puerto Vallarta Tourism Board, providing first class stays in Mexico’s premiere destination for 4 nights / 3 days at one of their luxurious properties; Caribbean Living, providing all-inclusive trips for 2 to the newest Hard Rock resorts in the Caribbean Punta Cana & Cancun; Sunset SAVOR the Central Coast, gifting two SAVOR VIP Access Passes to their four-day food and wine experience.

There was no shortage of gift giving and brand awareness at the GBK event, and the charity sponsors were certainly included in that. A record number of charitable organizations celebrated the Oscar Awards with GBK and mingled with the honored guests taking the opportunity to educate each one about their cause. Presenting Sponsor, Nicorette and NicoDerm, contributed to the efforts and were on site collecting signatures from celebrities who were supporting the Pledge to Quit smoking initiative. Celebrity guest Terry Crews also made a special appearance to co-present a check for $10,000 to Tobacco Free Kids.

Additional charity beneficiaries included: Global Green USA, the American affiliate of Green Cross International, founded by President Gorbachev to foster a global value shift toward a sustainable and secure future. The Sugar Ray Leonard Foundation – The mission is to raise funds for research and awareness towards a cure for Juvenile diabetes. YES! Beat Liver Tumors, a non-profit organization dedicated to providing information, resources, support and HOPE to those who are affected by cancer of the liver and other forms of advanced cancer.

Every day City of Hope transforms the future of health by turning science into practical benefit and hope into reality. They accomplish this through exquisite care, innovative research and vital education focused on eliminating cancer and diabetes. The Creative Coalition formed for the charitable and educational purposes of bringing together artists and entertainers to learn about pressing issues so they can better inform and influence the community and nation.

Guard A Heart, a non-profit foundation dedicated to raising awareness of heart disease prevention by spreading the word to guard your heart and save your life.

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