It’s Money Time for Mayweather and Alvarez

Showtime: Floyd "Money" Mayweather and Saul "Canelo" Alvarez will settle the opinion who is the best  boxer on Sept. 14. Photo Credit: Dennis J. Freeman
Showtime: Floyd “Money” Mayweather and Saul “Canelo” Alvarez will settle the opinion who is the best boxer on Sept. 14. Photo Credit: Dennis J. Freeman

LOS ANGELES-The fireworks came early for Floyd “Money” Mayweather and Saul “Canelo” Alvarez. The trash talking and macho posturing got things kicked off the right way in downtown Los Angeles with taunting from an enthusiastic crowd bent on raining down their opinion about who is the best fighter in the boxing game today.

Pound-for-pound, Mayweather is the best in business with a perfect 44-0 record. Besides his stellar tactician style in the ring, Mayweather is a master at bravado talk and creating a buzz of superiority over his opponents. All of that has translated into Mayweather becoming the highest-paid professional athlete in America.

Talking trash don’t make you rich. It’s how you play the game. Mayweather has shown he’s way ahead of other professional boxers by turning himself into a brand. Boxing may be what he does as a profession, but Mayweather is basically a walking empire in shorts and laced boots.

His savvy business skills, which has made him a multimillionaire many times over, has served to enhance Mayweather’s acumen-in and out of the ring. The guy is smart. He has marketed himself as the best fighter in boxing for years. So far, Mayweather has met every challenge.

Guys keep lining up against him. Mayweather keeps knocking the down. Alvarez is up next. A folk hero in his home country of Mexico, Alvarez has an unblemished mark of 42-0-1. Mayweather is the superior defensive fighter. Alvarez is as strong a puncher in boxing as you will find.

Mayweather is the top gun everybody keeps going after. Alvarez is eager to cement his legacy. Something has to give.

The for the next two months the debate will get more vocal, more tense and probably a lot more physical. For the sport of boxing this is great news. The more back-and-forth public dialouge about the matter will only drive up the marketability of the boxers’ megafight at the MGM Grand Hotel in Las Vegas on Sept. 14.

For the next two months the hype surrounding  the fight between Mayweather and Alvarez will get bigger and bigger as the days go by. That’s not too hard to imagine after seeing the official press conference announcing the fight become engulfed with well-wishers, fans and cynics.

The presser, held in the Nokia Plaza in downtown Los Angeles, turned out to be a show within itself. It was hard not to notice the large assembly of Mayweather haters and Alvarez supporters lining up around the barriers of the press conference, which took place right across the street from Staples Center.

Thousands lined up to listen on the press conference. It will be bigger on fight night. Ready or not, here it comes.

One thought on “It’s Money Time for Mayweather and Alvarez

  1. Great piece. Mayweather is a great business man and has managed tokeep the sport of bowing afloat. He deserves all the fame and fortune, not only does he promote the sport he also trains well and backs up his words.

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