GBK Gives Stars Something They Can Feel

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Actress Kelsey Scott (12 Years A Slave) gets comfortable with airweave bedding. GBK Productions
Actress Kelsey Scott (12 Years A Slave) gets comfortable with airweave bedding. GBK Productions

Sponsors Brings out the Best in Gift Lounge

Everyone wants to feel comfortable and relaxed when they lay their heads down at night to get some sleep. The last thing anyone wants to experience is discomfort of a bedding product that makes it hard on the back, neck and spine, causing interruption in your sleep.

Then you might want to try hooking up with airweave. I’m quite sure many people have been there and experienced that. This analogy also applies to the comfort level a person has when they are at their desk trying to write notes down with an unflattering writing utensil.

Pilot Pen has an answer for that. Cheap marked pens are all over the place. Sometimes they come through, other times you’re just flat out of luck.

There is probably nothing more frustrating to a white-collar worker, sitting at his or her desk, stuck with a pen that won’t write or is dripping ink like lemonade being sipped on during the summertime.

Pilot Pen is the answer to that problem. Many celebrities think that way, too, as they converged on the rooftop of the L’Emeritage Hotel in Beverly Hills recently to take part in the GBK pre-Golden Globes gift lounge. In the swirling derby called awards season, many have moved on to the next awards show.

However, good products like Pilot Pen and airweave, can stay around a lot longer than a couple of years of award shows. For the stars, stopping by the Pen Pilot booth to pick one of the great writing instruments the company offers, was a almost like a mandate.

Nia Long (The Best Man Holiday), Khandi Alexander (Scandal, Treme), Tamala Jones (ABC’s “Castle”) and Jesse Williams (Grey’s Anatomy) were among the many celebs happy to get their hands on the best writing pens in the world.

Actress  Tamala Jones (ABC's Castle) attends the GBK & Pilot Pen Pre-Golden Globe Gift Lounge on January 11, 2014 in Beverly Hills, California.  (Photo by Tiffany Rose/WireImage)
Actress Tamala Jones (ABC’s Castle) attends the GBK & Pilot Pen Pre-Golden Globe Gift Lounge on January 11, 2014 in Beverly Hills, California. (Photo by Tiffany Rose/WireImage)

They are very excited about the product. “It’s a great opportunity for Pilot (Pen),” said a Pilot Pen spokesperson. “It’s a way for us to get our products out there. ”

The same can be said about airweave, which attracted a plethora of stars to buy into their bedding equipment.

The Japan-based company made everyone, including all the celebrities feel right at home as they displayed a model for which people got a chance to sit, chill and lay down on.

For all of the attention airweave was receiving at the GBK Golden Globes gift lounge, one might sum it as the company was perhaps the biggest hit of the weekend.

Actors Terry Crews, Omid Abtahi (Argo) and Kelsey Scott (12 Years a Slave) were among those who found airweave worthwhile looking into as they made their pit stops by the company’s booth to get a feel of the high-quality bedding product.

“There are lots of celebrities so they have to have good health,” a representative of airweave said. “Sleep is very important…better sleeping makes for better a performance.”

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