HBCUs feel the love after Beyoncé drops historic Coachella set

Four $25,000 Grants Will Be Awarded To Students attending Tuskegee University, Wilberforce University, Xavier and Bethune-Cookman

Beyoncé made history at the 2018 Coachella Valley Music and Arts Festival. Photo courtesy of Parkwood Entertainment

She first served up Coachella with a spectacular splashdown performance. Then she made some more noise with another reverberating act that will help several histocially black colleges and universities in keeping with their education mission. Beyoncé, through her BeyGOOD initiative, announced four schools that will receive the newly established Homecoming Scholars Award Program for the 2018-2019 academic year.

The schools, Xavier University, Wilberforce University, Tuskegee University and Bethune-Cookman, are all historically black colleges and universities (HBCUs). HBCUs are institutions of higher education in the United States that were established before the Civil Rights Act of 1964 with the intention of primarily serving the African-American community.

On Saturday, April 14, Beyoncé made history at the 2018 Coachella Valley Music and Arts Festival by becoming the first Black woman to headline in the festival’s 19-year run. The jubilant set, housed on a pyramid stage with 150-plus cast members, dutifully in-sync, was the first time the icon returned to her home, the stage, in over one year.

The show, with its homage to excellence in education, was a celebration of the homecoming weekend experience, the highest display of college pride. The energy-filled production put the spotlight on art and culture, mixing the ancient and the modern, which resonated masterfully through the marching band, performance art, choir and dance. It was the impetus to mark her second scholarship program.

Beyoncé rocked the 2018 Coachella Valley Music and Arts Festival. Photo courtesy of Parkwood Entertainment

“We salute the rich legacy of Historically Black Colleges and Universities,” states Ivy McGregor, director of Philanthropy and Corporate Relations at Parkwood Entertainment which houses BeyGOOD. “We honor all institutions of higher learning for maintaining culture and creating environments for optimal learning which expands dreams and the seas of possibilities for students.”

One winner from each school will receive $25K for the 2018-2019 academic year for study in various fields. This is the second year for a scholars program created by Beyoncé.

The Formation Scholars Awards Program, a merit scholarship program was established in April 2017 in celebration of the one-year anniversary of LEMONADE, Beyoncé’s critically-acclaimed and globally-lauded 2016 visual album. The Formation Scholars awards encouraged and supported young women who are bold, creative, conscious, confident and unafraid to think outside of the box.

Beyoncé made history at the 2018 Coachella Valley Music and Arts Festival. Photo courtesy of Parkwood Entertainment

The Homecoming Scholars Award Program for 2018-2019 will expand to all qualifying students at the four universities, regardless of gender. The disciplines will include literature, creative arts, African-American studies, science, education, business, communications, social sciences, computer science and engineering. All applicants must maintain a 3.5 GPA or above. All finalists and winners will be selected by the universities. Winners will be announced this summer.

ABOUT:
Xavier University of Louisiana, founded by Saint Katharine Drexel and the Sisters of the Blessed Sacrament, is Catholic and historically Black. The ultimate purpose of the University is to contribute to the promotion of a more just and humane society by preparing its students to assume roles of leadership and service in a global society. This preparation takes place in a diverse learning and teaching environment that incorporates all relevant educational means, including research and community service.

Wilberforce University is a four-year, fully accredited liberal arts institution offering 20 academic concentrations in business, communications, computing and engineering sciences, humanities, natural sciences and social sciences. Wilberforce University also offers dual degree programs in architecture, aerospace, and nuclear engineering. Through the University’s Adult and Continuing Education Program, we offer Credentials for Leadership in Management and Business (CLIMB), for individuals interested in completing their bachelor of science degrees in organizational management, health care administration and information technology. The University was founded in 1856 through a collaboration of the Cincinnati Ohio Conference of the Methodist Episcopal Church and the African Methodist Episcopal Church (AME). The university attracted the top professors of the day, including W.E.B. Du Bois.

Tuskegee University, located in Tuskegee, Alabama, is an independent and state-related institution of higher education. Its programs serve a student body that is coeducational as well as racially, ethnically and religiously diverse. With a strong orientation toward disciplines which highlight the relationship between education and work force preparation in the sciences, professions and technical areas, Tuskegee University also emphasizes the importance of the liberal arts as a foundation for successful careers in all areas. Accordingly, all academic majors stress the mastery of a required core of liberal arts courses. Tuskegee University was founded on July 4, 1881. It was established by Booker T. Washington. The university was home to scientist George Washington Carver and to World War II’s Tuskegee Airmen.

Bethune-Cookman University was founded in 1904 by Dr. Mary McLeod Bethune. Bethune-Cookman University (B-CU) today sustains her legacy of faith, scholarship and service through its relationship with the United Methodist Church and its commitment to academic excellence and civic engagement. B-CU offers 38 degrees on its main campus and online college. Located in Daytona Beach, Florida, B-CU is one of three private, historically black colleges in the state of Florida. The institution boasts a diverse and international faculty and student body of nearly 4,000.

ABOUT BeyGOOD
Founded in 2013 during the Mrs. Carter Show World Tour, BeyGOOD is an extension of Beyoncé’s charitable heart. Through impactfull dynamic partnerships, BeyGOOD’s mission is to set an example of giving back and paying it forward while empowering others to do the same with what they have in their own communities. BeyGOOD is built on the belief that we are all in this together and each and every one of us can make a difference by giving back.

Source: Parkwood Entertainment/Cision 

News4usonline Media
About News4usonline Media 240 Articles
News4usonline is a multi-ethnic driven website focused on providing readers with an alternate view on social issues, sports, lifestyle news, entertainment and culture as it relates to the various communities we cover. The end goal for News4usonline is to provoke thought as well as to uplift, inspire and encourage through artful storytelling.