Bruce’s Beach is returned to Black family

You would never know that Manhattan Beach used to be a great place to hit the surf for Black beachgoers. Due to racial segregation that limited Black people from going to other nearby beaches, Willa and Charles Bruce purchased some property in Manhattan Beach that would cost them a little over $1,000 bucks in 1912.

The area, now known as Bruce’s Beach, became a hub for Black beachgoers for more than a decade before the Manhattan Beach City Council used the rouse of eminent domain to take the land away from the Bruce family. Now that land has officially been handed back to the descendants of the Bruce family.

Kavon Ward helped lead the fight for the Bruce’s family to get their land back. Photo by Dennis J. FreemanNews4usonline

In September 2021, California Gov. Gavin Newsom signed into law a bill that would transfer land ownership of the property back into the hands of the descendants of Willa and Charles Bruce.

“Bruce’s Beach has always been so much more than a scenic location to enjoy the California coast. It was a refuge for Black families who came from across the state when racist laws wouldn’t allow for any other safe beach going options. It holds the memories of countless Black families, the deep pain of multi-generational loss, and the hope that comes from facing the heinous acts of our past and having the courage to do what is right today” said Los Angeles County Board of Supervisors Chair Holly J. Mitchell, representing the Second District. 

A new chapter in the city of Manhattan Beach is here. This week the Los Angeles County Board of Supervisors unanimously gave approval to a motion from Mitchell and co-authored by Supervisor Janice Hahn that returns Bruce’s Beach to the great-great grandsons of Charles and Willa Bruce.

It is the first time in the history of Los Angeles County that land will be returned to Black descendants whose ancestors were robbed of their property and generational wealth due to unjust laws and practices rooted in systemic racism.

“I am deeply honored to stand with the Board in completing this unprecedented return of land to the descendants of Charles and Willa Bruce,” Mitchell. “Manhattan Beach which was previously part of the fourth district and is now in the second district, has a new chapter in our shared history that exemplifies how we can begin to meaningfully address long-standing injustices in this County and nation.”

The transfer agreement is the culmination of years of advocacy and has taken several steps to set the County on the path to legally return the land. This included the Board of Supervisors passing Supervisor Hahn’s motion co-authored by Supervisor Mitchell to support Senate Bill 796 – authored by Senator Steve Bradford, SB 796, codified into law the county’s ability to transfer public property back to private ownership.

“It is never too late to right a wrong,” said Hahn. “Bruce’s Beach was taken nearly a century ago, but it was an injustice inflicted upon not just Willa and Charles Bruce but generations of their descendants who would, almost certainly, be millionaires today if they had been allowed to keep their beachfront property. By returning this land to their great grandsons, the Bruce family will finally have the opportunity to start rebuilding the generational wealth that was denied them for decades. This will be the first land transfer of its kind, but it cannot be the last. I hope we set a precedent that governments across this nation will follow.”

The land being returned to the legal heirs of the Bruce family are lots 8 and 9 of Peck’s Manhattan Beach Tract, an estimated 7,000 sq ft that has been appraised at a value of $21 million. These lots are currently being used by LA County Fire Department as a lifeguard training facility. The motion authorizes the County to lease back of the property its lifeguard training facility is located on to the Bruce Family, LLC annually for $413,000.

Los Angeles County Supervisor Holly J. Mitchell (left) and Sen. Steve Bradford (far right) attend the ceremony announcing Bruce’s Beach will go back to its rightful heirs. Photo by Dennis J. Freeman/News4usonline

The Bruce’s family operated a thriving resort, welcoming to Black patrons when legal segregation kept Black families from accessing California public beaches up until 1929 when the City of Manhattan Beach condemned the property. Through government actions, the Bruce’s family lost their land, business, their home and generational wealth.

This is a historic moment for the county in its process of addressing current and historic prejudice under its anti-racism, diversity, and inclusion initiative.

“This is a day we weren’t sure would ever come, the return of our family’s property happened thanks to the hard work of many, many people. It means the world to us, and we know how important this is to people across the country,” said Anthony Bruce, spokesman for the Bruce family. “But it is also bittersweet. My great-great-grandparents, Willa and Charles Bruce sacrificed to open a business that gave Black people a place to gather and socialize, and Manhattan Beach took it from them because of the color of their skin.”

“It destroyed them financially,” Bruce added. “It destroyed their chance at the American Dream. I wish they could see what has happened today. We hope this opens people’s eyes to a part of American history that isn’t talked about enough, and we think it’s a step toward trying.”