Rams featured in NFL’s Rivalries

The merchandise of the Los Angeles Rams is expected to be a hot ticket this season with the team presumed to be a strong Super Bowl contender. The Rams, through the NFL and Nike, will give fans a chance to get their hands on some rare merchandise when they play the Seattle Seahawks in a home game in November. 

The Rams take on the Seahawks, one of their chief rivals in the NFC West Division, on Nov. 16. That’s when LA will unveil its Midnight Mode jersey and uniform as part of the NFL’s new Rivalries package of games the league will feature in 2025. 

“The Rivalries jersey embodies the intensity, grit and pride of what it means to be an Angeleno,” said Los Angeles Rams Chief Marketing Officer Kathryn Kai-ling Frederick. 

“This look incorporated insights from our players, fans and city, from the new Midnight color to the full curl of a horn on the sleeve.  Above all, the design was inspired by the energy and glow of the Rams House at night with a look that will both pop in the sunshine during the day and shine under the bright lights in primetime,” she added. 

Fans don’t actually have to wait until November to buy up the Midnight Mode jersey. Fans can purchase the jersey as early as Sept. 10 in the team’s store at SoFi Stadium. With the embodiment of SoFi Stadium, the Rams’ Midnight Mode uniforms have a distinct darkness and intimidating appeal and should generate a lot of buzz around them.  

The Rams, however, are not the only team to be part of this new gear promotion by the NFL. There are eight teams altogether, including the Rams, that will share in the unveiling of the new Rivalries venture by the league with Nike. 

“The unveiling of the first eight Rivalries club uniforms and fan gear marks a significant moment for the NFL, Nike and Fanatics, as creativity and innovation merge together to deliver a new take on what it means to be a rival,” said Taryn Hutt, vice president of club marketing at the NFL. “Rivalries will bring fresh energy to the field with each new uniform, while providing a platform to amplify the community and hometown pride that is rooted in each NFL fan.”

Seattle will unveil its specially designed uniforms against the Rams on Dec. 18. The Seahawks must be a favorite of some sort, as they are part of four games with the Rivalries indent, including road contests against San Francisco (Jan. 4, 2026) and against the Arizona Cardinals (Sept. 25).     

The other teams taking part in the NFL’s Rivalries program are the Buffalo Bills (Oct. 5 against the New England Patriots), Miami Dolphins (versus the New York Jets), and the Patriots (Nov. 13 against the Jets), and the Jets squaring off against the Dolphins on Dec. 7).     

“Nike has a rich history with football, and we’re excited to partner with the NFL on this new Rivalries program to help grow the sport and expand it for the next generation,” says Airhart Ryan, Director, NFL Apparel Product Design at Nike. “Each uniform was designed in collaboration with the club it represents to authentically reflect what makes their team, fans and communities wholly unique.”

Featured Image: Los Angeles Rams quarterback Matthew Stafford in the team’s Midnight Mode uniform, which they will unveil against the Seattle Seahawks on Nov. 16, 2025. Photo courtesy of the Los Angeles Rams