About

News4usonline is diversity-driven. We’re here to tell stories that reflect our mission. The mission of News4usonline is to assist in diversifying the media market by giving women and journalists of color opportunities to pursue their career aspirations as news gatherers. This is particularly relevant for individuals seeking employment opportunities in covering sports.

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January 30, 2022. Los Angeles Rams running back Cam Akers (23) looks for running room against the San Francisco 49ers in the NFC Championship Game. Photo credit: Mark Hammond/News4usonline

 

We write and talk about sports, culture, and everything else in between. Our stories. Our people. Our way. The focus of News4usonline, through our coverage of sports, social issues, politics, and entertainment, is to showcase a different narrative in news storytelling through our editorial and multimedia lens.

Lakers vs Wizards: LeBron James
Los Angeles Lakers forward LeBron James skies for the dunk against the Washington Wizards. Photo by Mark Hammond for News4usonline

 According to a 2021 report issued by the Institute for Diversity in Ethics and Sport (TIDES), African American males make up just 6.7 percent of sports editors, while Latino men comprise 5 percent of the workforce. For Black, Latino and Asian women the numbers are worse with all three ethnic groups owning 1.7 percent of those jobs.

The numbers from the TIDES 2021 Sports Media Racial and Gender Report Card: Associated Press Sports Editors, which surveyed more than 100 newspapers and websites, are a little better for Black men working as sports reporters (10 percent). For Latino men (4.7 percent), the numbers decrease. Black (1.1 percent), Latino (0.6 percent) and Asian (0.9 percent) face an even uphill battle to be accepted as sports reporters.

The graduates celebrate during Howard University’s 150th Commencement Ceremony on Saturday, May 12, 2018, in Washington, D.C.

There are plenty of great websites that can give you an up-to-the-minute report on sports and news. What we try to do here at News4usonline, is to deliver an alternative for readers. We give readers a much fresher narrative, much like chowing down a full-course Sunday meal: something slow and easy to digest.

At News4usonline, we believe we are the voices and the agents of change. We strive to do that through our sports and news coverage in the way of articles, videos and audio interviews. This includes tapping into the NBA, NFL, Major League Baseball, and collegiate sports market, where Super Bowl LVI champs Los Angeles Rams roam. Our sports coverage also highlights the Los Angeles Clippers, Los Angeles Dodgers, Los Angeles Kings, and the Los Angeles Chargers.

Dance Theatre of Harlem dancers Jorge Andre’s Villarini, Alicia Mae Holloway, Anthony Santos, Ingrid Silva, Dylan Santos, Lindsey Croop light up the stage with their “Dancing on the Front Porch of Heaven” performance. Photo by Ben Gibbs

We consider ourselves as storytellers at News4usonline. We strive to uplift, inform, provoke, and encourage our audience through the content we bring to you. While sports, particularly in the Los Angeles market, is at the center of what we do, we also dive into societal-related issues such as racial justice, education, health, politics, and philanthropy.

Los Angeles Dodgers outfielder Mookie Betts at the plate against the San Diego Padres. Betts led the Dodgers into postseason play. Photo by Melinda Meijer/News4usonline

By bringing in a broad crop of multi-ethnic voices through its internship program, along with a team of outstanding contributors, News4usonline is doing its part in improving those numbers. As a hyperlocal media outlet that features coverage of news, sports, entertainment, and society, the content News4usonline produces is a reflection of the publication’s commitment to inclusiveness.

We are the community that we cover. News By Us, News About Us, and News 4 Us.